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What does #poetry have to do with #writing creative #content?

Search the Amazon Books category “how to write,” and 196,538 books turn up. (Think again if you’re slaving over a similar book.) I stick to classic tomes—chock-full of smart, practical advice. Take two:

“A single overstatement, wherever or however it occurs, diminishes the whole, and a carefree superlative has the power to destroy, for the reader, the object of the writer’s enthusiasm.”—E.B White, The Elements of Style

“Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.”—William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction


Well said. However, a poem can show you how to write. A line-by-line analysis would destroy the beauty of this reading. It’s simple: original comparisons, universality, mood, feeling, art. Creative content can do no less.

Ars Poetica

By Archibald MacLeish

A poem should be palpable and mute

As a globed fruit,


As old medallions to the thumb,

Silent as the sleeve-worn stone

Of casement ledges where the moss has grown—

A poem should be wordless

As the flight of birds.

* * *

A poem should be motionless in time

As the moon climbs,

Leaving, as the moon releases

Twig by twig the night-entangled trees,

Leaving, as the moon behind the winter leaves,

Memory by memory the mind—

A poem should be motionless in time

As the moon climbs.

* * *

A poem should be equal to:

Not true

For all the history of grief

An empty doorway and a maple leaf.

For love

The leaning grasses and two lights above the sea—

A poem should not mean

But be.


What are your thoughts on producing content that resonates and moves forward verbally and visually? All comments welcome!



Wrapped Oranges on a Table Top by William J. McCloskey

A Disaster At Sea by Joseph Mallord William Turner

Categories: Poetry Social Media Smarts The Writing Well

Tagged as:

Catherine Hamrick

Soul deep storyteller, poet, copywriter, and editor with a passion for wordplay, gardens and literature

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