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Social Media Smarts

Artist + Author = Grand Literary Design

Winter-Wish--Design-The-Decorated-Tree-by-Darryl-Moland-blue-and-silver-tabletop-tree

Darryl Moland, a 21st-century Renaissance man, came up with a stunning coffee-table book that celebrates decorative art year-round. This work beautifully migrates from social media to three-dimensional magic. If you want to create your own art book, follow this lesson from a Time Inc. (Southern Living and Cooking Light) print […]

back 2 basics: 7 #twittertips

PushPullChamrick

Am I flattered when someone with 21,000 Twitter fans follows me? Not necessarily. Scrolling a few seconds through the posts tells me whether that persons sings a one-note song: “Me-me-me-me-me-e-e, please RT me-e-e! Me-me-me-me–it’s all about me-e-e-e!” My answer? “Forget you-ou-ou!” However, anyone who follows these Twitter basics grabs my […]

Off the Grid & Back to My Senses

blue hydrangea

Several days ago, I embarked on a long weekend to Maine with the intention of cataloging it on social media. A whale-watching excursion out of Booth Bay—broadcast via Periscope—would be the high point. Fortunately, Mother Nature had other plans. Rough seas scrubbed my rendezvous with the whales. Instead, I disappeared […]

Build your clout online!

Victory_job_(AWM_ARTV00332)

Anyone in social media should take advantage of a Klout score. It measures your influence as a thought leader by using analytics. Scores range from 1 to 100. Public figures rank the highest. For example, President Obama hits 99. The average Klout score is 40. If you want to rank in […]