A student in communications asked the following question: What strategy would you recommend for someone trying to break into the communications industry? Communications is a broad field, so I certainly do not have all the answers. Instead, I suggested thinking through key questions. 1. Does “service” underscore your attitude? Communications […]
Darryl Moland, a 21st-century Renaissance man, came up with a stunning coffee-table book that celebrates decorative art year-round. This work beautifully migrates from social media to three-dimensional magic. If you want to create your own art book, follow this lesson from a Time Inc. (Southern Living and Cooking Light) print […]
Am I flattered when someone with 21,000 Twitter fans follows me? Not necessarily. Scrolling a few seconds through the posts tells me whether that persons sings a one-note song: “Me-me-me-me-me-e-e, please RT me-e-e! Me-me-me-me–it’s all about me-e-e-e!” My answer? “Forget you-ou-ou!” However, anyone who follows these Twitter basics grabs my […]
Several days ago, I embarked on a long weekend to Maine with the intention of cataloging it on social media. A whale-watching excursion out of Booth Bay—broadcast via Periscope—would be the high point. Fortunately, Mother Nature had other plans. Rough seas scrubbed my rendezvous with the whales. Instead, I disappeared […]
Anyone in social media should take advantage of a Klout score. It measures your influence as a thought leader by using analytics. Scores range from 1 to 100. Public figures rank the highest. For example, President Obama hits 99. The average Klout score is 40. If you want to rank in […]
